AAARRR stage
Activation
How does a customer reach first value?
Coordinate the first meaningful action: a demo, conversation, activation, purchase intent, event check-in, or successful handoff to a human.
Concrete example: The team connects a live project, identifies one delivery risk, assigns an owner, and resolves it within seven days.
Activations and Events
Run customer immersions, field events, check-ins, lead capture, and sales proof.
- Check-in and attendance
- Lead and sale capture
- Field proof and follow-up
Peer Marketing Agents
Let members configure named agents like Rachel to research, email, call, learn preferences, and hand work to humans.
- CSV contact campaigns
- Grounded AI conversations
- Preference capture and ticket creation
Contact Center and Team Inbox
Route customer messages, calls, tickets, escalations, and follow-ups to the right team.
- Tickets and SLAs
- Team routing and assignment
- Conversation and call records
AI Voice and WebRTC Handoff
Give customers natural voice conversations with a secure path to a paired human.
- PSTN and WebRTC
- Grounded voice agents
- Live transfer, recording, and transcript
Make this stage measurable
Every stage should have an owner, a source event, a denominator, a time window, and a decision threshold. 9010 carries the stage through to the next customer outcome.
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