Light surface
9010Marketing
Brand kit
The 9010 Marketing brand system.
Use the light lockups on paper or white surfaces and the dark lockups on ink or other dark surfaces. Do not recolor the marks outside the approved palette.
Dark surface
9010Marketing
Ink
#0f2742
Primary text and dark surfaces
Silky blue
#148af9
Primary actions, links, and highlights
Blue 300
#9dceff
Borders, focus states, and quiet progress
Blue 50
#f7fbff
Page surfaces and startup background
White
#ffffff
Cards, content surfaces, and reversed type
Alert
#d9485f
Exceptions and high-attention interventions
Typography
Arial Black / Impact
Use the display stack for the 9010 name and headlines. Use Arial, Helvetica, or the sans stack for supporting copy and utility labels.