AAARRR stage

Viral

What makes useful growth compound?

Design a customer benefit, shared artifact, invitation, or network behavior that brings in more relevant users without trading away trust.

Concrete example: A shared SaaS delivery dashboard helps a customer invite another team, and the invitation creates a new qualified workspace.

Landing Pages

Create conversion pages, forms, offers, and tracked customer entry points.

Public pages and forms
Domains and campaign CTAs
Lead capture and attribution

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Referrals and Partner Network

Give customers, sellers, creators, and distributors attributable referral paths.

Referral links
Partner attribution
Incentives and reporting

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AAARRR Analytics and Cohorts

Measure reach, acquisition, activation, retention, revenue, and referral in one funnel.

Funnel and cohort reporting
Campaign and channel attribution
Revenue, margin, retention, and referral metrics

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Make this stage measurable

Every stage should have an owner, a source event, a denominator, a time window, and a decision threshold. 9010 carries the stage through to the next customer outcome.

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