Strategy
AAARRR Framework: Complete Go-To-Market Guide for MSMEs
Master the six stages: Acquisition, Activation, Retention, Revenue, Referral, Viral. With worksheets and role assignments for influencers, reps, and agents.
Why AAARRR fits smaller teams
Most smaller teams do not need another isolated marketing calendar. They need a simple way to see whether attention became qualified action, then revenue, then repeatable growth.
AAARRR gives each role a clear job: creators create demand, reps convert interest, contact agents recover intent, operators protect fulfillment, and brand leads decide what to scale.
How 9010 maps the stages
Acquisition is handled through content, landing pages, events, and seller links. Activation happens through forms, offers, conversations, and onboarding. Retention uses lifecycle follow-up. Revenue ties to checkout, coupons, POS, and payment status. Referral and viral loops use codes, sellers, social proof, and repeatable playbooks.
The public milestone page now documents the platform pieces behind each stage so customers can see what exists, what is operator-assisted, and what depends on live providers.